Assets Guided by the Branding Kit
Used in our first post on Instagram
One of two mugs I designed
Back of one of the mug designs
Photo taken before launch
Bright display of an SJ Brew mug
Showcasing our products
Poster displayed on campus
SJ Brew is a student-driven, fair trade, and organic coffee company at Saint Joseph's University. I served as the Student CEO when it launched in spring 2021. I was concerned about consistency and continuity in the brand, as students would be cycling out every four years. To ensure a strong and consistent brand, I created this 40-page branding kit in Adobe InDesign.
In addition to the 40-page booklet, I provided a link to an online resource library. This contains an editable version of the branding kit as well as other digital assets I've created for the brand.
The Branding Kit and resource library included the assets seen above, including the SJ Brew sunrise photo, the SJ Brew mug photo, and the SJ Brew poster. All were created by me, with the exception of the last poster, which was a collaboration with two other SJ Brew team members.
To learn more about SJ Brew, you can read the article published by Saint Joseph's University or the article published by The Hawk, the student-run university newspaper.